5 Stages of User Engagement – II : Living Through the Stages

In my previous post I talked about the 5 stages of the user engagement lifecycle. Now that we understand each stage, and the fact that the user's needs and expectations vary at each stage, let's delve a little deeper into how you as the service / app provider should deal with each stage: 1. Onboarding : Week …

The 5 Stages of User Life-cycle – I

When developing a user engagement framework, it is important to understand the user life cycle and plan to engage the user in different ways at each stage of the life-cycle. The user needs, expectations and goals change over the lifetime and not understanding these with respect to your service / app / site / product …